India is the fifth-largest market for dating apps in the world.

Millions of young Indians, today, is actively engaged with multiple dating applications.
Ironically, dating apps have seen quite a boom in India, where relationships and dating are often whispered about behind our families' backs.
In fact, according to smallcase, India is the fifth-largest market for dating apps in the world.
To give you some context, imagine this: Five years ago, only 20 million Indians used dating apps and now this number has jumped to 82.4 million in 2023 (a staggering 293% hike). Quite a boom, right?
Now one of the first apps ever to launch here in India was Tinder, in 2012. However, like every other dating app, it received a huge jump in its users during/after the Covid pandemic. It was during the month of love i,e., in February this year, when things started to shake up for dating apps. This happened after a group of six plaintiffs sued Match Group, the owner of Tinder, Hinge, and the League, alleging that the dating apps are a far cry from being "designed to be deleted", which is Hinge's slogan.Filed on Valentine’s Day in San Francisco's federal court, this class action lawsuit claimed that the Match Group and their “predatory” apps encourage its “compulsive” use. “Match intentionally designs the platforms with addictive, game-like design features, which lock users into a perpetual pay-to-play loop that prioritises corporate Aprofits over its marketing promises and customers’ relationship goals,” the complaint reads.