Luxury tea culture in the INDIA - adrak chai, masala chai, black tea and Darjeeling tea - "BOLE TO MASALA MAAR KE"

INS LIEFSTYLE- Tea did not originate in India, is a fact that most people know about. In 1835, black tea gained popularity in the country through British plantations but it wasn’t until the 1960s that tea became a beverage of the masses in India.In the 1920s, a bunch of British tea companies decided to push their brew in India and launched a marketing campaign. While it was an indulgence of the rich and affluent initially, things changed big time with the rise of CTC Tea in the 1960s.
It was cheap and had a bit of a bite to it, perfect with a splash of milk and sugar. Suddenly, tea wasn't just for the posh—it became the drink of the people. You'd find it everywhere, from street corners to factory floors, keeping folks fuelled up during those long, hard days.
Cut to 2024, people moved over the basic teas (adrak chai, masala chai, black tea and Darjeeling tea) and have now embraced a new tea culture in India – the luxury tea culture.
While tea was an indulgence for the rich and affluent, things changed big time with the rise of CTC Tea in the 1960s. There’s no denying that when it comes to the variety of teas available in the market currently, you will lose count of what the brands have to offer. Even yesteryear brands like Goodricke, Wagh Bakri, and Golden Tips are giving way to innovation and riding on this new wave of luxury tea culture in the country. Not just the Indian palette, the brands are keeping the global clients in mind and curating their brews for people across borders.