Inflation in the wine market and a huge drop in rare whiskey! People don't drink alcohol anymore.

Economic reasons are playing a major role behind the decline in the market of expensive and rare whiskey. Consumers are turning to cheaper whisky due to rising inflation and cuts in household budgets. People are now buying bottles that cost less than 1,000 pounds. In 2024, bottles of this precious beverage cover more than half of the total whiskey sold in the market. Last year, the figure was 43%. At the same time, the average price of bottles sold at auction decreased by 19% in the second quarter. The biggest declines were in April and May. Premium whisky, which is said to have a more stable market in general, is also facing economic pressure this time. The proportion of bottles over 50 years old sold this year reached 37%. Last year, the figure was 16%. Bottles priced above 10,000 pounds, which are usually popular among international collectors, saw a 91 per cent drop in transaction volume. The market for rare and expensive whisky, which until now was considered a safe option for investors, is facing major challenges in 2024. According to Noble & Co. 's Whiskey Intelligence Report, the market has recorded a major decline this year.